copywritingThis collection of work highlights the messaging behind the clicks, conversions and brand moments I’ve helped shape in the beauty and higher education spaces. From creative briefs and product packaging to webpages, push notifications and social captions, each piece blends strategy, storytelling and sharp copy designed to connect with audiences and drive action.
The outcome: copy that doesn’t just sound good — it works hard, sticks with people and inspires them to engage and respond.
Messaging as bold as the products behind it.
As a beauty copywriter, I crafted webpage copy that balanced clever beauty storytelling with conversion-focused messaging across product pages, homepage banners and promotional campaigns on MoxieLash.com.
From first-of-its-kind magnetic lashes to wellness-forward beauty products, each headline, description and call-to-action was written to capture attention quickly and turn curiosity into clicks.
Company
MoxieLash
Duration
2021-22
Banner Copy
Homepage Hooks + Promotional Pushes
Messages crafted to earn the click through punchy, customer-focused copy.
The Goal:
Position MoxieLash products and promotions through elevated, personality-led messaging that felt modern, innovative and irresistible to shop.
The Approach:
Playful headlines
Clear, action-driven CTAs
Conversational brand voice
The Outcome:
Webpage banner copy that made the products feel high-performance, approachable and instantly worth exploring.
Push Notification Copy
Saying More with Less
Designed to turn quick moments into meaningful engagement.
The Goal:
Notifications that felt less like marketing, and more like a text from a best friend.
The Approach:
Concise copy
Personality-driven messaging
Conversational brand voice
Timely and relevant moments — from product launches and seasonal promotions to lash tips, beauty reminders and national observances
Curiosity-led hooks designed to drive action
The Outcome:
Push notifications that strengthened brand voice and drove action while maintaining a tone that felt playful, confident and unmistakably MoxieLash.
Landing and Collection Page Copy
Write that this is a description outlining the unique features of MoxieLash’s cult-favorite 10 Magnet Lashes. Details style, shape, fit, variety and wear.
Write that this is a description outlining the unique features of MoxieLash’s cult-favorite 10 Magnet Lashes. Details style, shape, fit, variety and wear.
Write that this is a description outlining the unique features of MoxieLash’s cult-favorite 10 Magnet Lashes. Details style, shape, fit, variety and wear.
Write that this is a description outlining the unique features of MoxieLash’s cult-favorite 10 Magnet Lashes. Details style, shape, fit, variety and wear.
Pulling prospective college students in.
As content writer, worked with the admissions team to XXX
Company
University of Central Florida
Duration
2022-present
