Email marketing

I’ve collaborated with brands to craft innovative email designs, engaging copy and campaigns that drive measurable results. Beyond writing and design, I support development, testing, and performance analysis from start to finish — consistently exceeding benchmarks for open rates, click-throughs, and deliverability.

The outcome: stronger engagement, higher ROI and lasting customer loyalty.

Beauty in every send.

As a marketing intern for this clean beauty and wellness marketplace, I sourced imagery and wrote copy for weekly email campaigns featuring promotions, new blog posts, founder and product spotlights, product swaps and tailored recommendations.

Company
Pretty Well Beauty

Year
2021

A promotional email and its mobile view for Pretty Well Beauty's Rich Cream, featuring an image of the product, key benefits, and a call-to-action button for shopping.
A printed shopping list and a digital copy on a smartphone screen for a skincare order, featuring various skincare products and prices.
A digital marketing flyer for Pretty Well Beauty features a woman with natural curly hair, standing outdoors near a staircase and railing. The flyer promotes a virtual beauty tutorial, highlights steps for skin and beauty routines, and includes social media and promotional information.
A skincare product advertisement displayed on a smartphone screen. It shows a list of beauty products and a promotional message about switching to cleaner beauty products, featuring images and prices of two products: a lotion and a toner, with a shop now button.

Wellness, delivered.

As content specialist, I managed two weekly newsletters for this beauty, wellness and lifestyle brand, reaching over 100,000 subscribers. Each send highlighted blog posts, recipes, products and promotions while reflecting the brand’s clean eating and wellness mission.

Highlights: An incredible 65 newsletters produced that increased open and click-through rates by 3% and drove an average of 20,000 additional website sessions per month.

Company
Naomi Whittle Brands

Year
2019

Screenshot of Naomi Whittel's wellness website with a laptop displaying a message about chemicals in skincare products and a collage of health and beauty products.
Screenshot of Naomi Whittel's health and wellness website displayed on a mobile phone and desktop. Features include articles about keto, skincare, health tips, and products with images of natural ingredients and products.
A promotional email featuring holiday-themed skincare products and gift offers from Naomi's Glow15 Bundle, with images of products, holiday decorations, and purchase options highlighted with green and red buttons.
Digital screenshot of Naomi Whittell's health and wellness blog, displaying the homepage with an article titled "This Week's Health Highlights" and an image of a bottle of organic MCT oil, a coconut, and a plant pot on a wooden surface.
A person standing on a wooden floor with scattered printed quote sheets and a pair of sunglasses. The quotes include phrases about storytelling, content, branding, and vision, with a pair of black shoes and jeans visible.

Creative Copywriting

Magazine rack filled with various lifestyle, interior design, and home improvement magazines.
Overhead view of person typing on a laptop keyboard at a white desk with a glass of water, notepad, and pen.

Online Articles